How to Change the Psychology of Your Space for Small Businesses
If you run a commercial business and have lots of customers coming in and out of your premises, then it’s crucial to think about the way that your property might be impacting on them psychologically, affecting the way they perceive your company and influencing their decisions to buy. The space we’re in can drastically impact on our state of mind and the way we’re feeling, so the right design for your property is crucial if you want to get the best work out of your staff. Read on and we’ll look at some of the best ways you can positively alter the psychology of your property.
Color has a huge impact on psychology and can change your premises from being relaxing and welcoming to being harsh and stressful and back again. Light colors are particularly useful for making spaces feel spacious and clean and this is a great way to get visitors to relax when they’re shopping. That’s a good thing if you want people to spend more time in your property.
On the other hand though, reds, oranges and other such colors can have the reverse effect and have been shown to speed up the heartrate. This can be used strategically to increase turnover in a fast food joint, or to get someone to make an impulse decision at a point of sale.
Light colors as mentioned can create the feeling of more space in a shop or restaurant which helps most people to relax while moving around. There are other things you can do too to increase the feeling of space, which include adding large windows to let in more light, adding large mirrors to reflect more of that light around inside, and using epoxy floors or other hard surfaces which help to create a more natural feel too.
Temperature also greatly impacts on our decisions. For most stores you’re going to want your visitors to feel alert and on their toes rather than being too relaxed and cosy. To this end it can be a good idea to keep the temperature a little cooler to prevent your visitors from feeling drowsy. This is also a technique apparently used in theatres in order to keep audiences feeling alert and engaging with what’s happening on stage.
Obviously the imagery you use in your store/hotel/restaurant can also have a large impact on the way people feel when they’re in there. This is why you have to be careful about things like your choice of wallpaper, but also your choice of advertising etc. Go to a coffee shop and you’ll often find large pictures of people enjoying hot coffees in quaint European settings. Make sure that people in your images are smiling, happy and healthy and people will automatically enjoy spending time in your store more.
The tidiness of your business can make a big difference in making your visitors feel at ease and trusting when spending time there. Invest in materials, furniture and fittings that are easy to clean and don’t forget the ‘small’ details like skirting boards, door handles and curtains.